{"id":937,"date":"2023-03-13T15:43:47","date_gmt":"2023-03-13T06:43:47","guid":{"rendered":"https:\/\/eubusiness.online\/jp\/?p=937"},"modified":"2023-03-13T15:43:48","modified_gmt":"2023-03-13T06:43:48","slug":"mathieu-serres","status":"publish","type":"post","link":"https:\/\/eubusiness.online\/jp\/mathieu-serres\/","title":{"rendered":"\u3010\u5352\u696d\u751f\u7d39\u4ecb\u3011IBM \u30d7\u30ed\u30b0\u30e9\u30e0\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc \uff5c\u30de\u30c1\u30e5\u30fc\u30fb\u30bb\u30ec\u30b9\uff08\u30d5\u30e9\u30f3\u30b9\uff09"},"content":{"rendered":"\n<p>EU\u30d3\u30b8\u30cd\u30b9\u30b9\u30af\u30fc\u30eb\uff08\u4ee5\u4e0b\u3001EU\uff09\u306e\u5352\u696d\u751f\u3067\u3042\u308bMathieu Serres\u306f\u3001\u5357\u30d5\u30e9\u30f3\u30b9\u306e\u30ab\u30eb\u30ab\u30bd\u30f3\u30cc\u306e\u51fa\u8eab\u3067\u3059\u3002\u6607\u9032\u3092\u7d4c\u3066\u3001\u73fe\u5728\u306f\u30e2\u30ed\u30c3\u30b3\u306b\u4f4f\u307f\u3001<a href=\"https:\/\/ja.wikipedia.org\/wiki\/IBM\">IBM<\/a>\u3067\u30d7\u30ed\u30b0\u30e9\u30e0\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u3057\u3066\u50cd\u3044\u3066\u3044\u307e\u3059\u3002\u00a0<\/p>\n\n\n\n<p>EU\u3067<a href=\"https:\/\/www.euruni.edu\/en\/Programs\/MBA\/mba-programs.html\">MBA<\/a>\u3092\u53d6\u5f97\u3057\u305f\u5f8c\u3001\u30ad\u30e3\u30ea\u30a2\u3092\u30b9\u30bf\u30fc\u30c8\u3055\u305b\u305f\u30de\u30c1\u30e5\u30fc\u3002\u30d6\u30ab\u30ec\u30b9\u30c8\u3001\u30d1\u30ea\u3001\u30b8\u30e5\u30cd\u30fc\u30d6\u306eIBM\u30aa\u30d5\u30a3\u30b9\u306b\u52e4\u52d9\u3057\u3001\u7740\u5b9f\u306b\u8cac\u4efb\u3042\u308b\u4ed5\u4e8b\u3092\u3053\u306a\u3057\u3066\u304d\u307e\u3057\u305f\u3002IBM\u306b\u5165\u793e\u3057\u305f\u306e\u3082\u3001\u30ad\u30e3\u30ea\u30a2\u30a2\u30c3\u30d7\u3057\u305f\u306e\u3082\u3001EU\u306eMBA\u3092\u53d6\u5f97\u3057\u305f\u304a\u304b\u3052\u3068\u8a9e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u610f\u6b32\u7684\u306a\u30ad\u30e3\u30ea\u30a2\u76ee\u6a19\u3092\u6301\u3064\u30de\u30c1\u30e5\u30fc\u306f\u3001\u72ec\u5b66\u3067\u30d4\u30a2\u30ce\u3092\u5b66\u3073\u30013\u30ab\u56fd\u8a9e\u3092\u8a71\u3057\u307e\u3059\u3002\u30d5\u30e9\u30f3\u30b9\u8a9e\u3001\u30eb\u30fc\u30de\u30cb\u30a2\u8a9e\u3001\u82f1\u8a9e\u306e3\u30ab\u56fd\u8a9e\u3092\u8a71\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30d5\u30e9\u30f3\u30b9\u8a9e\u3001\u30eb\u30fc\u30de\u30cb\u30a2\u8a9e\u3001\u82f1\u8a9e\u306e3\u30ab\u56fd\u8a9e\u3092\u64cd\u308a\u3001\u30ad\u30e3\u30ea\u30a2\u306b\u95a2\u9023\u3057\u305f\u8ee2\u52e4\u306e\u307b\u304b\u3001\u30c9\u30a4\u30c4\u3084\u30a4\u30f3\u30c9\u306b\u3082\u4f4f\u3093\u3060\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u00a0<\/p>\n\n\n\n<p>IBM\u3067\u306e\u4ed5\u4e8b\u3001EU\u30d3\u30b8\u30cd\u30b9\u30b9\u30af\u30fc\u30eb\u3067\u306e\u7d4c\u9a13\u3001\u305d\u3057\u3066MBA\u304c\u5f7c\u306e\u30ad\u30e3\u30ea\u30a2\u306e\u5922\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3063\u3066\u3044\u308b\u304b\u3001\u30de\u30c1\u30e5\u30fc\u306b\u8a9e\u3063\u3066\u3082\u3089\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/eubusiness.online\/jp\/wp-content\/uploads\/2023\/03\/Mathieu-IBM-1024x682.jpg\" alt=\"\" class=\"wp-image-939\" srcset=\"https:\/\/eubusiness.online\/jp\/wp-content\/uploads\/2023\/03\/Mathieu-IBM-1024x682.jpg 1024w, https:\/\/eubusiness.online\/jp\/wp-content\/uploads\/2023\/03\/Mathieu-IBM-300x200.jpg 300w, https:\/\/eubusiness.online\/jp\/wp-content\/uploads\/2023\/03\/Mathieu-IBM-768x512.jpg 768w, https:\/\/eubusiness.online\/jp\/wp-content\/uploads\/2023\/03\/Mathieu-IBM-1536x1023.jpg 1536w, https:\/\/eubusiness.online\/jp\/wp-content\/uploads\/2023\/03\/Mathieu-IBM-2048x1364.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"jinr-heading d--bold wp-block-heading\">MBA\u53d6\u5f97\u5f8c\u306e\u30ad\u30e3\u30ea\u30a2\u306e\u6b69\u307f\u306b\u3064\u3044\u3066\u304a\u805e\u304b\u305b\u304f\u3060\u3055\u3044\u3002<\/h2>\n\n\n\n<p>MBA\u53d6\u5f97\u5f8c\u3001\u30eb\u30fc\u30de\u30cb\u30a2\u306e\u53cb\u4eba\u3068\u4ed5\u4e8b\u3092\u3059\u308b\u305f\u3081\u306b\u30eb\u30fc\u30de\u30cb\u30a2\u306b\u6e21\u308a\u307e\u3057\u305f\u304c\u3001\u305d\u306e\u4ed5\u4e8b\u306b\u6e80\u8db3\u3067\u304d\u305a\u3001IBM\u306b\u5fdc\u52df\u3057\u307e\u3057\u305f\u3002&nbsp;<\/p>\n\n\n\n<p>IBM\u3067\u306e\u6700\u521d\u306e\u4ed5\u4e8b\u306f\u3001\u30d6\u30ab\u30ec\u30b9\u30c8\u3067\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30aa\u30d5\u30a3\u30b5\u30fc\uff08PMO\uff09\u3068\u3057\u3066\u3001\u30a8\u30f3\u30c8\u30ea\u30fc\u30ec\u30d9\u30eb\u306e\u30b5\u30dd\u30fc\u30c8\u3068\u7ba1\u7406\u696d\u52d9\u306b\u643a\u308f\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>2\u5e74\u76ee\u306b\u306f\u30016\u4eba\u306e\u540c\u50da\u3068\u4e00\u7dd2\u306b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u3001\u540c\u3058\u80a9\u66f8\u304d\u306e\u307e\u307e\u3001\u3088\u308a\u8cac\u4efb\u306e\u91cd\u3044\u4ed5\u4e8b\u3092\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u4e0d\u5728\u304c\u3061\u306a\u306e\u3067\u3001\u81ea\u5206\u306e\u529b\u3092\u767a\u63ee\u3059\u308b\u30c1\u30e3\u30f3\u30b9\u3067\u3057\u305f\u3002\u5927\u304d\u306a\u7d44\u7e54\u3067\u306f\u3001\u81ea\u5206\u306e\u529b\u3092\u767a\u63ee\u3059\u308b\u6a5f\u4f1a\u3092\u898b\u3064\u3051\u308b\u306e\u304c\u96e3\u3057\u3044\u306e\u3067\u3001\u79c1\u306f\u30e9\u30c3\u30ad\u30fc\u3067\u3057\u305f\u306d\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u76f4\u63a5\u4ed5\u4e8b\u3092\u3057\u305f\u308a\u3001\u8ca1\u52d9\u4e88\u6e2c\u3092\u3057\u305f\u308a\u3059\u308b\u7d4c\u9a13\u3092\u7a4d\u307f\u3001\u305d\u308c\u3092\u30d1\u30ea\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8CFO\u306b\u9001\u308a\u307e\u3057\u305f\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3082\u79c1\u306e\u4ed5\u4e8b\u3092\u3068\u3066\u3082\u6c17\u306b\u5165\u3063\u3066\u304f\u308c\u305f\u3088\u3046\u3067\u3001\u3088\u308a\u5927\u304d\u306a\u8cac\u4efb\u3092\u4efb\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002 &nbsp;<\/p>\n\n\n\n<p>\u30eb\u30fc\u30de\u30cb\u30a2IBM\u30672\u5e74\u9593\u50cd\u3044\u305f\u5f8c\u3001\u79c1\u306f\u30eb\u30fc\u30de\u30cb\u30a2\u3092\u53bb\u308a\u305f\u3044\u3068\u601d\u3044\u307e\u3057\u305f\u304c\u3001IBM\u3092\u53bb\u308a\u305f\u304f\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u306a\u305c\u306a\u3089\u3001\u3053\u306e\u3088\u3046\u306a\u5927\u304d\u306a\u7d44\u7e54\u306b\u3044\u308b\u3068\u3001\u3059\u3079\u3066\u306e\u4ed5\u7d44\u307f\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u591a\u304f\u306e\u6642\u9593\u304c\u304b\u304b\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u30b7\u30c9\u30cb\u30fc\u3001\u30c8\u30ed\u30f3\u30c8\u3068\u4e16\u754c\u4e2d\u306eIBM\u306e\u30aa\u30d5\u30a3\u30b9\u306b\u5fdc\u52df\u3057\u3066\u3001\u30dd\u30fc\u30e9\u30f3\u30c9\u306e\u30f4\u30ed\u30c4\u30ef\u30d5\u3068\u3044\u3046\u5c0f\u3055\u306a\u8857\u3067\u53d7\u3051\u5165\u308c\u3066\u3082\u3089\u3048\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u5951\u7d04\u66f8\u306b\u30b5\u30a4\u30f3\u3057\u3088\u3046\u3068\u3057\u305f\u77e2\u5148\u3001\u30d1\u30ea\u306e\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3067\u3042\u308b\u8ca1\u52d9\u62c5\u5f53\u8005\u304c\u3001\u5927\u304d\u306a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u8ca1\u52d9\u4e88\u6e2c\u3092\u3059\u308b\u305f\u3081\u306b\u30d1\u30ea\u306b\u6765\u3066\u307b\u3057\u3044\u3068\u8a00\u3044\u51fa\u3057\u305f\u306e\u3067\u3059\u3002IBM\u30d1\u30ea\u3068\u306e\u5951\u7d04\u306f\u3001\u6b63\u5f0f\u306b\u306f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u3057\u3066\u7d50\u3070\u308c\u307e\u3057\u305f\u304c\u3001\u5b9f\u969b\u306b\u306f\u8ca1\u52d9\u4e88\u6e2c\u696d\u52d9\u304c\u591a\u304f\u3001\u5927\u304d\u306a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u643a\u308f\u308b\u3053\u3068\u3067\u3001IBM\u306e\u7d4c\u55b6\u9663\u306e\u4e0a\u5c64\u90e8\u306b\u9854\u304c\u5229\u304f\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002&nbsp;<\/p>\n\n\n\n<p>1\u5e74\u5f8c\u3001\u79c1\u306e\u5f8c\u4efb\u3092\u63a2\u3057\u3001\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3057\u305f\u5f8c\u3001\u79c1\u306f\u30c7\u30ea\u30d0\u30ea\u30fc\u696d\u52d9\u306b\u79fb\u308a\u3001IBM\u30e2\u30ed\u30c3\u30b3\u306b\u5b9a\u671f\u7684\u306b\u51fa\u5f35\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u305d\u3057\u30661\u5e74\u534a\u5f8c\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3001\u30c6\u30b9\u30bf\u30fc\u3001\u30a2\u30ca\u30ea\u30b9\u30c8\u3092\u542b\u308035\u4eba\u306e\u30c1\u30fc\u30e0\u3092\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3057\u305f\u5f8c\u3001\u79c1\u306f\u518d\u3073\u7570\u52d5\u3057\u305f\u3044\u3068\u601d\u3046\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30d1\u30ea\u3067\u4e00\u7dd2\u306b\u50cd\u3044\u3066\u3044\u305f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u304c\u30b9\u30a4\u30b9\u306b\u5f15\u3063\u8d8a\u3059\u3053\u3068\u306b\u306a\u308a\u3001\u81ea\u5206\u3082\u30b9\u30a4\u30b9\u306b\u884c\u3051\u3070\u4ed5\u4e8b\u304c\u3042\u308b\u3068\u8a00\u308f\u308c\u307e\u3057\u305f\u3002&nbsp;<\/p>\n\n\n\n<p>\u91cd\u8981\u306a\u65b0\u898f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u7acb\u3061\u4e0a\u3052\u304b\u3089\u643a\u308f\u308c\u308b\u306e\u306f\u3001\u3068\u3066\u3082\u30a8\u30ad\u30b5\u30a4\u30c6\u30a3\u30f3\u30b0\u306a\u3053\u3068\u3067\u3057\u305f\u3002\u30b8\u30e5\u30cd\u30fc\u30d6\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3067\u3042\u308b\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30fb\u30d0\u30f3\u30af\u306eIT\u30b7\u30b9\u30c6\u30e0\u3092\u30a2\u30a6\u30c8\u30bd\u30fc\u30b7\u30f3\u30b0\u3059\u308b\u3001\u65b0\u898f\u5951\u7d04\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30fb\u30c4\u30fc\u30eb\u3068\u30d7\u30ed\u30bb\u30b9\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3092\u62c5\u5f53\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u6700\u8fd1\u307e\u305f\u3001\u30ab\u30b5\u30d6\u30e9\u30f3\u30ab\u306eIBM\u30aa\u30d5\u30a3\u30b9\u306b\u623b\u308a\u307e\u3057\u305f\u3002\u3053\u3053\u307e\u3067\u30ad\u30e3\u30ea\u30a2\u3092\u7a4d\u3093\u3067\u304d\u3066\u3001\u6b21\u306e\u6607\u9032\u5f8c\u306f\u30ab\u30f3\u30c8\u30ea\u30fc\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306b\u76f4\u5c5e\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u601d\u3046\u3068\u3001\u308f\u304f\u308f\u304f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"jinr-heading d--bold wp-block-heading\">\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u3069\u306e\u3088\u3046\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u304b\uff1f<\/h2>\n\n\n\n<p>IBM\u3067\u306f\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u53d7\u3051\u53d6\u308b\u3068\u304d\u3001\u3059\u3067\u306b\u55b6\u696d\u62c5\u5f53\u306e\u8ab0\u304b\u304c\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u58f2\u308a\u8fbc\u3093\u3067\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u5fc5\u8981\u3068\u3059\u308b\u3059\u3079\u3066\u306e\u8a73\u7d30\u304c\u8a18\u8f09\u3055\u308c\u305f\u3001\u6642\u306b\u306f200\u30da\u30fc\u30b8\u306b\u3082\u53ca\u3076\u5951\u7d04\u66f8\u304c\u5b58\u5728\u3059\u308b\u306e\u3067\u3059\u3002\u904b\u304c\u826f\u3051\u308c\u3070\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u59cb\u307e\u308b\u524d\u306b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u8a73\u7d30\u3092\u78ba\u8a8d\u3057\u3001\u4e0d\u660e\u306a\u70b9\u306f\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u30c1\u30fc\u30e0\u306b\u78ba\u8a8d\u3057\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u8981\u671b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u9032\u3081\u65b9\u3084\u3001\u305d\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a\u3053\u3068\u3092\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u5171\u6709\u3059\u308b\u305f\u3081\u306b\u3001\u3068\u3066\u3082\u91cd\u8981\u306a\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"jinr-heading d--bold wp-block-heading\">\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u3057\u3066\u5fc5\u8981\u306a\u8cc7\u8cea\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/h2>\n\n\n\n<p>\u307e\u305a\u3001\u805e\u304d\u4e0a\u624b\u3067\u3042\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u30c1\u30fc\u30e0\u304b\u3089\u306e\u30a2\u30a4\u30c7\u30a2\u306b\u8033\u3092\u50be\u3051\u308b\u3053\u3068\u3067\u3001\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u3084\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u306b\u52b9\u679c\u7684\u306b\u5bfe\u51e6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u3055\u307e\u3056\u307e\u306a\u90e8\u54c1\u3084\u7d0d\u671f\u304c\u3042\u308b\u5927\u304d\u306a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u3082\u3001\u30b9\u30c8\u30ec\u30b9\u3092\u611f\u3058\u308b\u3053\u3068\u306a\u304f\u3001\u660e\u78ba\u306a\u8a08\u753b\u3092\u7acb\u3066\u3001\u305d\u308c\u306b\u5f93\u3063\u3066\u78ba\u5b9f\u306b\u7d0d\u54c1\u3067\u304d\u308b\u3088\u3046\u306a\u7d44\u7e54\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"jinr-heading d--bold 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